Live By Our Values
Live By Our Values

Live By Our Values

Our values serve as a compass for our actions and describe how we behave in the industry.
  • Attitude: Do more with less. Do things right at the beginning.
  • Determine: Committed in problem solving.
  • Equip: One's to acquire with strong knowledge, skills, technically know-how.
  • Leadership: The courage to shape a better future
  • Motivate: Ready to excel.
  • Ownership: Always take ownership in things one's do.

Focus on the Market

  • Focus on needs of our System Integrator, resellers, customers and business partners
  • Get out into the market and listen, observe and learn
  • Possess a world view and understand client's needs
  • Focus on execution in the marketplace every day
  • Be insatiably curious

Work Smart

  • Act with urgency
  • Remain responsive to change
  • Have the courage to change course when needed
  • Remain constructively discontent
  • Work efficiently

Act Like Owners

  • Be accountable for our actions and inactions
  • Steward system assets and focus on building value
  • Reward our people for taking risks and finding better ways to solve problems
  • Learn from our outcomes -- what worked and what didn't

Service Guarantee
Our service guarantee is more than a warranty. It is a demonstration of the passion we have for power and energy management.

  • First Class Service: every Critical Power Supplies client has a dedicated specialist who is an expert in power and energy management. They will manage your account, looking after every aspect as a project manager to ensure we deliver, install and maintain the right power solution for your application.
  • Quality Managed Processes: we may engage a quality management system to ISO9001:2000 and regularly review our processes and procedures – looking for continuous improvement in the near future. Every client is independently surveyed as part of our quality program to ensure we deliver the best possible service and achieve our goal of 100% client satisfaction, first time, every time.
  • Price Match: we recognise that we live in challenging economic times and strive to ensure that we can deliver the most efficient and cost-effective power solutions. Where we are in a competitive tender we promise to review our pricing to see if we can meet a target price but never at the expense of service and our guarantee.
  • Market Leading Partners: we have a tiered supply chain and rigorous assessments to ensure we work with the best manufacturer. Power partners who have to supply technologically advanced solutions, backed up by outstanding service and support. In our market niche, stock availability is key and our power partners hold buffer stocks within their warehouses to ensure we can respond to the tightest deadlines and quantity requirements.
  • Innovative Services: service is the key to any client-orientated business. We invest thousands in our IT systems to ensure we have the very best in customer relationship and process delivery management. Our aim is to take the 'stress' out of power protection, delivering, installing and maintaining systems 24/7, across the Singapore and Southeast Asia countries together with resellers.